Creative, marketing , digital, communication and other agencies are very much the type of business to be in these days. Whys that? The Interactive Advertising Bureau's Australian Online Advertising Expenditure Report for Q1 2018, cites 13.2% year-on-year growth at more than 5 times higher than the GDP growth...
Read More
Making Staff Recruiting Easy Staff recruiting is undoubtedly one of the more difficult aspects of building a business. In general, it is something that most newer small business (Small Business is defined as having less than 100 staff) do quite poorly compared to bigger businesses, and something that if...
Read More
Agency performance is directly correlated with its earnings potential, so if you increase your agencies performance, you'll be making more money. This is not about creativity, quality of work, innovation or anything that makes your firm special. It's all about how good an operational business you have and how you...
Read More
Financial metrics are the final measure of all the work that gets done in an agency. With everything that goes on in an agency, the financial landscape can be unclear and even confusing. So its important to get clarity on what’s important and what's not important, in terms of the...
Read More
Agency Business Metrics give you a reading of your firm’s inherent capability to deliver your business goals. It’s easy to get bogged down with all the minutiae involved in running an agency, and it's easy to lose sight of some of the very basic issues that could have a profound...
Read More
Agency client metrics help you to manage how your agency delivers what your clients expect and will play a large part in determining your ability to grow and your eventual outcomes. You need to know just how you're doing and this requires a set of agency client metrics. Without this you could not only be leaving considerable...
Read More
Successful agencies are built and shaped by the people that work there and to manage effectively you need a set of employee metrics in your agency. Agency Employee Metrics and Effective Management With all the moving parts that comprise an agency, it requires effective management and effective management requires measurement. This series will uncover and...
Read More
Agency Operations Measurements are the starting point for managing operational efficiency. Have you ever found that after months and months of hard work in your agency that there's not enough to show for it? The first place to go looking is in your operations. Things have to be organised so that...
Read More
Everyone agrees that an agency business plan is an essential business success ingredient. But most agency owners will readily admit that they are not good at planning. It takes just the right combination of energy, mood, tension and motivation to focus on the short term and long term issues to…
Ready to start a project? It’s crucial that your project contract is always correct otherwise you could be looking at all sorts of complications down the track. This could hamper your progress, cause a cost blowout or worse still – prevent you from being paid. What happens when things go…
