
You are always after more sales at your digital marketing agency. The sales process always starts with qualifying prospects. Nothing can be more frustrating than working hard on a sale only to discover that the prospect was not really interested and your work wasted. Whether sales are made by the…
Why is it that Client Acquisition is often the area that receives way too little focus in many creative/marketing/agency businesses? In these businesses the main focus is most often on ‘what you do’. Obviously this is important and is usually the starting point of the founders and the reason they…
Getting your quoting right is a key element of success for any creative/marketing/agency business. One should make absolutely certain that every single quote that is generated contains sufficient margin to maintain the correct level of profitability for the business as a whole. To make a decent profit at the end of the year, you have…